Why Handbuilt Wheels?

A person holding a caliper and a string, measuring a bicycle wheel.

They last longer.

A good wheel isn’t just perfectly true, it has even tension. Unlike factory built wheels, we build our custom wheels to precise tension standards. We take every measure to ensure our wheels stay true as long as possible, with careful spoke prep and thorough destressing of every wheel. It may take more time than wheel builds in a factory, but we believe in good wheels.

Purple bicycle hub parts with screws and tools laid out on a wooden surface.

They’re designed for your bike and your riding style.

A stock wheel is designed to be one-size-fits-all; not too strong, not too light. Custom wheels can be tailored to you, your bike and the way you ride it. From ultra durable touring wheels to super fast racing wheels, a custom wheelset will make your bike the best bike for your next ride.

Close-up of a bicycle front wheel with a focus on the hub, tire, and brake. The hub is metallic with markings, and the tire has a knobby tread pattern.

They can power your lights.

Dynamo hubs use the natural rotation of a bicycle wheel to generate electricity. A front dynamo wheel will power the bicycle’s lights and even a USB charger. No more worrying about keeping your lights charged: with dynamo lighting your bike will always be ready to ride.

A person holding a tire pressure gauge and a valve stem in a garage or workshop. In the background, a wooden wall has several wrenches and tools hanging on a rack.

Contact us anytime for a free consultation for a custom wheelset.

Custom wheelsets start at $375 per set.

See the brands below to browse some of the rims and hubs we use:

Rims:

Velocity, DT Swiss, Astral

Hubs:

DT Swiss, White Industries, Onyx Racing Products.